original photo by Dan Burke

MTB in Review is a cultural podcast that explores the evolution and expansion of the world of mountain biking. To that end I looked into MTB graphic history and contemporary styles to inform my direction. After consulting with the client we began to explore more a more retro look to celebrate the founding graphic styles of the sport.

After exploring possibilities in retro styles I decided to modernize the look of the podcast cover art and wordmark to appeal to a modern crowd while nodding towards original MTB graphic styles in the website icons and merchandise products.
initial cover art draft
initial cover art draft
refined cover art draft
refined cover art draft
ideas for icons for accompanying website
ideas for icons for accompanying website

font exploration for wordmark and website banner

icon ideation and refinement

final podcast cover art

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